Gena Swisher
Gena works with Cell Therapy and Biologic companies to develop revenue opportunities in this space for our blood center network. She works closely with BCA blood centers to understand their growing capabilities in this market. She also manages the BCA Vendor Qualification Program which is a service provided to both our BCA members as well as suppliers. Gena has over 20 years of business experience in several fast paced markets. Her responsibilities have included negotiations, sales, and management. She has worked in the blood center industry for GSABC and now BCA for ten years.
