New Study Shows Mixed Reality Technology for Blood Donation from Abbott and Blood Centers of America Helps Ease Stress, Encourages People to Donate Again
- Mixed reality experience allows blood donors to visit a digital world while remaining fully aware of their surroundings for a safe, relaxing donation
- 4% of pilot study participants who reported pre-donation anxiety said the mixed reality experience helped ease feelings of anxiety
- 2% of donors who tried mixed reality said they were likely to donate blood again
- Innovation is designed to attract new donors and motivate a younger generation to give blood
ABBOTT PARK, Ill., Feb. 1, 2024 – A new study published online and available in the February print edition of the journal Transfusion shows the mixed reality technology for use during blood donation created by Abbott and Blood Centers of America (BCA) helps ease donors’ feelings of anxiety and boosts the likelihood they will return to give blood again. READ MORE |
