THE EVOLUTION OF TECHNOLOGY AND ITS IMPACT ON BLOOD DONATIONS

In 2016, the United Kingdom’s National Health Service’s Blood and Transplant (NHSBT) launched an award-winning digital outdoor advertising campaign to highlight the life-saving power of blood donation and enable the public to give a virtual blood donation via a smartphone. The Power of Blood campaign, which featured empty blood bags and real-life recipients on digital billboards, used innovative augmented reality technology to simulate the blood donation process. Virtual donors in busy shopping areas witnessed the benefits of blood donation firsthand as blood transferred from their screen to ill patients shown on the billboard in front of them, restoring them to health. The successful digital campaign motivated spectators to become real-life blood donors, demonstrating the power of technology and its ability to empower people to act and increase blood donation READ MORE